Leading economists have forecast pepper exports to remain at high levels this year, amounting to 150,000 tonnes in volume and raking in more than US$1 billion in total revenue. At a four-day international pepper conference, which concluded in Ho Chi Minh City on October 30, they projected that Vietnam would retain its position as the leading pepper exporter in the global market. They also estimated Vietnam exporters would produce 30% of the world market share of peppers this year. Those in attendance discussed measures for sustainable development of the local pepper industry, with a focus on increasing product quality and export value, building the Vietnamese pepper trademark, and meeting requirements of importers from the US, Europe and Japan. They reported Vietnam currently has more than 60,000 ha under pepper cultivation in 28 provinces and cities nationwide, principally in the south-eastern and central highland regions. Despite its high export volume, the pepper exp