A technical report and a map of regional tourism product development for Vietnam’s Central Coast have been launched by the European Union-funded Environmentally and Socially Responsible Tourism Capacity Development Programme (EU-ESRT). Part of the map of regional tourism product development for Vietnam’s central coast. (Source: EU-ESRT) According to the EU-ESRT on November 25, the map, developed by EU-ESRT experts, is seen as a useful reference for the tourism authorities of three regional provinces – Thua Thien-Hue, Quang Nam and Da Nang – to research and design plans for local tourism development. The technical report is intended to enhance the destination management and marketing efforts for the three provinces’ tourism products at regional level. It analyses the current situation of the regional tourism sector, identify and assess priority tourism products for their connection within the region. Three main strategies were also identified for priority tourism product linkage